Tradition is embodied in the group’s values which are passed on by its team members. My arrival at the start of 2025 also reflects this family continuity, with the appearance of the third generation. Innovation can be seen in our capacity for adaptation and resilience in a sector undergoing profound technological transformation. For car manufacturers, this involves major evolution in terms of technologies and for us it means rethinking our approach to selling.

The energy transition in the Principality is not limited to electric vehicles and Monaco encourages its residents to achieve technological neutrality. For example, one of our other partners, the Yacht Club, organises an event on this theme, focusing on sustainable innovation: the Monaco Energy Challenge.

In 2026, BMW is launching its new range called “Neue Klasse” by presenting its first model: the iX3. With radical transformation, assertively futuristic design and all-electric motorisation, BMW is turning a new page.