One of the most prestigious events on the Formula 1 agenda, the Monaco Grand Prix is a spectacle that attracts enthusiasts from all around the world. Since its first edition in 1929, this iconic race has highlighted the importance of precision and performance, values shared by all the great names in watchmaking, many of whom maintain a tradition of partnership with the automobile world.

The Swiss brands Chopard and Rolex stand out for their iconic models, inspired by legendary races and circuits: Italy's “1000 Miglia” for the first (Chopard has also been its global sponsor and official timekeeper since 1988); the “Rolex 24 at Daytona” in the USA for the second, with Rolex as its title sponsor since 1992. The same goes for TAG Heuer, which designed the first water-resistant automatic chronograph in a square shape in the history of Swiss watchmaking in 1969 with “Monaco,” in homage to the famous Grand Prix, becoming its official partner in 2011. This Swiss watchmaker is also associated with Formula 1 teams, “Oracle Red Bull Racing” and “Formule E TAG Heuer Porsche.”

Other watchmakers have forged close links with drivers. This is the case of IWC, which, in addition to being the first manufacturer to take part in vintage car races with its own team and car, the IWC Racing Team, is associated with Formula 1™ Mercedes AMG PETRONAS team driver Lewis Hamilton. In the Principality, Monegasque driver Charles Leclerc has been backed for over 10 years by French watchmaker Richard Mille, who is also a partner of Italian car-builder Ferrari.

Monaco is a real showcase for fans of luxury watches. Nestling in the prestigious Place du Casino and nearby are numerous boutiques offering a wide selection of watch designers. All year long, the Principality also hosts major events attracting collectors, experts, and fans worldwide. These include Top Marques Monaco, focusing on luxury cars and technological innovations, with a space dedicated to watches, and Only Watch, a charity event held every two years with an auction of unique timepieces designed by the finest brands. In Monaco, time and speed join hands to create a world in which elegance and high performance reign supreme, offering an incomparable experience for fans of mechanical precision.